When the digital marketing trends are changing on a yearly, quarterly, and even monthly basis, how are you planning to stay with the trend?
Don’t worry as here you will find the latest & the most important digital marketing trends of 2019 to stay ahead of your competitors.
Future of Digital Marketing – 2019 Trends to Look Out For
As far as digital marketing strategies are concerned, 2018 may have trailed off as a year of improving and building off of its previous years predictable but major and popular social media marketing trends. But, now that we have finally entered into 2019, now you may find yourself wondering: “what does 2019 have in store for you?”
With an emphasis laid on a ton of unique digital marketing trends that are currently catching everyone’s attention and are slated to grow further over the next several months.
In this article, we’re going to be giving you a clear snapshot of what this future “digital marketing trends” are how they’re going to be affecting the ever-changing future digital marketing landscapes – that too in an easy and palatable fashion!
Well then, let’s get started!
Top 5 Trends in Digital Marketing of 2019 – Out with the Old, in with the New!
#1. Voice Search (the rising giant)
It has been estimated that almost one-third of the 3.5 billion searches being made every day on Google are now originating from voice searches – “sounds” quite unbelievable, huh? Well, it’s true.
With personal assistants like SIRI, Google Assistant, Bixby and Cortana leading the way, millions of people around the globe have started using their voices to search for the things they need, want and have a love for – making it one of the biggest digital marketing trends to follow in 2019!
Sure, the whole “voice-based” searching systems might take a bit of getting used to – especially since it differs massively from the usual “keyboard and screen” side of things.
However, with over half of the world’s searches expected to go the “voice-route” by 2020 (as estimated by ComScore), understanding the proper nuances of voice search and implementing them into your whole marketing strategies can definitely be a worthwhile investment to make.
#2. AR and VR (the game changers)
From the smash hit success that was Pokémon Go and with the widespread release of futuristic headsets like Oculus Rift, HoloLens and Google Cardboard and more, 2018 literally turned out to be the year when AR and VR really have come into their “own” renouncing their gimmicky titles – and guess what? 2019 too is not going to be any different.
As far as their user experiences go, the modern day consumers only expect two things from brands: an environment to be engaged in as well as a chance to participate in their favored brands messaging.
Needless to say, both Augmented and Virtual Reality technologies can definitely fulfil all of these needs quite nicely – offering both brands and companies a whole new futuristic avenue to play around in as well as a better chance to raise their consumer experience game to the next level.
#3. Video Marketing (reliable as ever)
The video is undoubtedly one of the most popular content forms in the world, and the truth is that it’s not going to be changing anytime soon. And you know what? It makes a lot of sense.
The modern generations, especially the millennials, are infamous for their uber laziness and daringly slow attention spans (and I know this for a fact because I’m a millennial too) therefore, going for the (short)“video route” might just be the perfect way to better ramp up your digital marketing games – especially in 2019.
Outperforming every other medium in the digital marketing arena, it’s absolutely imperative that you don’t fall behind with your video marketing games if you want to survive in this competitive industry.
That said, quality and originality are going to be the key factors in 2019. Look at your business activities and your needs and then go on and work out the best way to get video marketing incorporated into your strategy.
#4. Live Videos (the millennial player)
Even though traditional video marketing methods remains to be as important as ever, one of the fastest growing stars in the world of digital marketing will probably be live videos, popularly known as “live streaming”. This particularly new-age medium is especially big for digital marketing when combined with the typically powerful influencer marketing campaigns that we all know and love – taking the latter to a whole new level.
Furthermore, live streaming is the newest trend in the game. So, you will also have the benefit of working on the cutting edge of modern day digital marketing, giving you plenty of room to take fruitful risks and “leap of faiths” that otherwise you wouldn’t have taken – giving you the perfect chance to lead the digital-marketing competition in 2019!
#5. Email Marketing (the proven solution)
The granddaddy of all digital marketing solutions – Email continues to be one of the biggest, most widely used channels of communications on the planet, with billions still using it for personal, commercial, industrial, legal, scientific and academic purposes. In other words, Email is here to stay, and therefore, email marketing too will certainly be going to be here for a long, long time.
That being said, email marketing certainly has gone through a lot of changes over the years, both good and bad. And as a result, even generic marketing and outreach emails aren’t really as effective nowadays as they once were.
However, thanks to a potent combination of automation, personalization and a heady mix of modern marketing tactics thrown in for good measure, Email marketing – even with all its flaws and quirky problems, will still take a chair as being one of the most reliable, dependable and worthwhile digital marketing investments to make in 2019!
Digital Marketing Trends 2019 – The Conclusion
Sure, it might be impossible to tell what the future is going to bring. However, with the world changing a mile a minute, it can certainly do you a lot of good to stay ahead of the curve. Needless to say, that’s exactly the reason as to why I have created this article detailing all the major digital marketing trends that are expected to hit the marquee in 2019.
Predicted, tried and tested by some of the best industry experts out there, with the help of these amazing future trends you can not only beat the competition in 2019 but can also rule over them for the many, many more years to come!