Do you have a Facebook Group, but not enough audience? Do you know how I grew my Facebook Group audience to 3000+ members in just 5 months of its launch? Then you are at the right place as I will share the exact tips I tried and grew my Facebook group.
I have started a Facebook group named The Blogger’s Team on 9th December 2018. Today, this is one of the popular & growing Facebook groups for bloggers. In this article, I will share all the strategies & tips that worked best for me to grow Facebook group to 3000+ members.
Why Have I Started A Facebook Group?
One fine day when I was reading some articles on how to bring traffic to your blog, I came across a strange sentence. What will you do if Google shuts down“? I thought, how is that possible?
But when I read further and thought about this topic, I have realized the importance of looking for some Google alternatives, so that you can depend upon traffic from multiple sources. Social media is the best place to get active and bring targetted traffic to your blog.
Check out the growth of members on my Facebook groups in last 6 month.
I came to know about few awesome Facebook groups like Sumit Sao & Anil Agarwal in December 2018. And, within a week, I became very active in those groups and started receiving some good feedbacks about my helping nature.
When I dig deeper on this topic, I have realized the importance of creating my own audience for my blog or my thought process. Of course, building an email list is the best thing to do, but I don’t think interaction through email is that much effective like we do on WhatsApp or Facebook.
Then the idea of creating a Facebook Group came into my mind. Although I was part of many Facebook groups & regularly helping people by responding to their questions & problems. But never realized the actual power of a Facebook Group till that day.
Why Do You Need A Facebook Group?
Now I can easily say that there are multiple benefits of having a Facebook group. Or you can say, having your own audience or followers. Let me tell you in detail.
- Through a Facebook group, you can share your thoughts and ideas and connect with like-minded people. They are the people, who love to read your posts, interact with you and support you to grow further.
- With time by sharing useful stuff with your audience, you can grow as an authority.
- As I mentioned earlier, you don’t have to depend upon organic traffic from Google all the time, as you can share your articles in your group with the loyal readers. The social media traffic is very crucial and if done right, you will get regular readers.
- You can share your ideas or plans with your Facebook group audience and get their valuable suggestions & inputs.
Right now, I found a motive to continue blogging due to this Facebook group. I have a liability & responsibility to deliver something useful and helpful every day. And I think this is enough to stay focused on my blogging journey.
7 Tips To Grow Facebook Group (From My Own Experience)
So, starting a Facebook Group may take just a few minutes. But to grow a Facebook group with potential members is not at all an easy task.
Even though you grow Facebook group with a lot of members, engagement is always a big issue. In the last 6 months, I found very good engagement on my Facebook Group and that is the reason the number of members crossed even 3000+ in just 6 months.
Here are some crucial strategies or tips I have applied, which helped me to grow my Facebook Group.
1. A clear motive with a spam free policy
This is the very first thing I want to mention here, that a clear interest of the group plays a vital role in the success of a Facebook group. You will find many groups with 1 lakh members, but the engagement level is very low. That’s why the first thing I did is kept a clear message on top of the group (announcement section).
Besides that, I closely moderate the posts from people and only allow which are useful for people. Any kind of personal promotion is strictly prohibited. But we do share valuable content or blog post time to time which is worth reading.
2. Be Active & Interact with everyone
There are thousands of Facebook groups on similar niches. Then why someone will join my group? That’s why I always try to be active on the group, try to respond to people’s queries as early as possible.
One thing I noticed is that, generally, people tend to post the same question in 3-4 groups at the same time. In that case, as an Admin, I try to respond to the query as fast as possible and also before others so that I can help that person personally.
The engagement level is growing due to active participation.
Although it is not possible all the time, I always try to do that. Besides that, in case I don’t have the answer to that question, I never hesitate to TAG the person with the correct knowledge.
3. Be honest & humble
Personally, I am a humble guy and always give 100% value to people’s thoughts. That’s why I always share my life with the group and try to discuss their personal life as well.
I also ask people to share their feedback on any of my upcoming plans or actions. E.g. recently I have started a YouTube channel and from the very 1st video, I have started asking people’s feedback. As my purpose is to provide value to the readers, I always go to my group members to know about their feedback & suggestions to come to a conclusion.
You can’t fake yourself in front of your audience. They can catch it immediately, that’s why it is always better to be genuine and keep things simple. I always believe in learning through discussions and that’s what I am trying to do through my Facebook group.
4. Regular activities to encourage readers to engage
There have to be some weekly or regular activities to engage readers. And I am trying to experiment with different activities from the beginning. Out of which few of them are successful and few got flopped. And I am bringing some more in the coming weeks.
- Wednesday: Pinterest Share Thread [Not active now]
- Saturday: Blog promotion day [Very successful]
- Sunday: WordPress help day [Not active now]
- Upcoming: Regular Blogging Tips with HashTag #BJTips
Besides that, I also create interesting discussions where I ask the views of my group members. This works really great as my group engagement increased very high due to such engaging discussions.
The weekly Blog Promotion thread is a huge popular one. Check out the engagements below.
5. Connect with the readers personally
Another point I found in almost every Facebook group is that they are too much topic focused. People only discuss technical things, problems etc. But no emotional connection or personal relationship building.
I am not saying that is wrong, but we are not robots. That’s why I prefer to ask off-topic questions related to personal life or interest so that people find it interesting.
I occasionally share motivational quotes and wish friends on their Birthdays, share their success stories on the Facebook group and many other such activities. I have a clear motive here – to make them comfortable to get in touch with me.
I love to make friends, talk to them and get to know about their journey, success, failure, and struggles. In fact, recently I have organized a Blogger Meet in Hyderabad, where I got to know a few awesome bloggers personally.
6. Promote the Group through every network
I am clearly promoting or encouraging my blog audience to join my Facebook group. As a person also, I love to help people by answering their problems or finding a suitable solution. You will find my Facebook group on my every single profile or channel.
You will find a call-to-action button on my blog home page. [This page designed by Thrive Architect]
The intention is very clear: I want to get connected with all my readers in one place. From where I can communicate & interact with them regularly.
Tip: You can also promote your Facebook group through Facebook Ads. I have not yet tried that path though, but it is a good idea to grow a Facebook group quickly. But you have to slow this a little bit, as this may end up joining many inactive members.
7) Build an army of reliable friends
Although I have started this Facebook group, that doesn’t mean the benefit should only come to me. This is a group of bloggers (The Blogger’s Team) where we all are trying to help people to get solutions.
In the last few months, I made some good friends on Facebook, who all are very active in this Facebook group. They are the key pillars for the success of my Facebook group.
I want to say big thanks to a few people who helped me to grow this community from day 1. Right now a few of them are helping me as a moderator role as well.
- Sumit Sao
- Rahul Bhichher [Moderator]
- Saurabh Tiwari [Moderator]
- Navin Rao [Moderator]
- Manidipa Bhaumik [Co-Founder]
- Mansoor Ali
- Santosh Gairola
I am sorry to name only a few of them here, as I know the list is uncountable. But if I don’t mention these people, it will not be fair. These people are with me from the beginning and have helped me to kick start my journey.
Conclusion: Is Creating A Facebook Group Beneficial?
Well, it will completely depend upon your purpose & expectation from the Facebook group. Many people find social media distracting & unproductive. And that is 100% true also.
But for me, I found my motive for blogging after starting this Facebook Group. And, I am getting what I was expecting from this Facebook Group while starting.
So far I have been featured on 12+ different blogs and those opportunities came through this Facebook group only.
If you are also planning to start a Facebook group to bring traffic to your blog or grow yourself as an expert blogger or influencer in your niche, just remember one thing: it is not at all easy! You should have a clear focus & need to regular effort to grow your Facebook group.
So, to grow Facebook group, you have to invest your quality time to help others, interact with others, value other’s thought process, respect their work. I hope this guide will help you to grow your Facebook Group. Please feel free to share your thoughts and suggestions, if any.