Backlinks – they are one of the top three of Google’s ranking parameters, coming in just above the actual website content and Google’s RankBrain algorithm. Being so, it’s no secret that backlinks are extremely valuable for any websites progress.
Not only are they capable of providing your sites with the boost they need in SERP’s, but it can also offer you a massive potential to reach and appeal to newer, fresher audiences.
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Like what I had said above, backlinks are one of the most powerful SEO ranking factors out there. And by spending time and building capable versions of them, you can dramatically boost your sites search engine rankings for your targeted keywords and can, therefore help drive massive amounts of traffic to your folds.
Sounds complicated right?
Well, let me put it this way. The better the quality of your backlinks are, the better your sites traffic rates are going to be. The better the traffic rates are, the more are the chances of you getting a bigger, faster and better paycheck.
Mmm… “paycheck,” the word itself has a nice ring to it, doesn’t it?
Some backlinks are better than the others – here’s why I think so
Sure, there are plenty of ways to hunt down awesome backlinks, i.e. like the good old way of link building, the sneaky process of competitor’s backlink analysis, buying up new ones and more. However, there is something that you’ve got to know before you go further down this one helluva boring (but useful) article.
Not all backlinks are created equal.
Sure, a link might be – in its purest form – something that’s been designed to help users (like you and me) navigates through the web. Not to mention, being the bridge between search bots and your sites. However, the advanced algorithms used by modern search engines are designed to value some backlinks more than the others (in a bid to offer speedier, more relevant search results, I reckon).
I admit that I don’t know how a search engine determines a site’s value by its links, but SEO experts have nevertheless have managed to recognize a few factors that make a link great and worthwhile.
We’ll touch on them on the course of this article, I promise.
In the meantime, let’s all now look at some of the best and powerful SEO backlinks out there, along with a few handy ways through which you can get them.
Easy to execute and one of the most effective ones out there, you can easily create a backlink of this kind by visiting a web page and leaving a comment on it for the publisher. And with over 80 million new posts being churned out every month, you don’t have to worry about finding good places for you to comment.
To make the most out of this particular type of backlink, it’s very important that you comment as relevant and meaningful as possible. And, instead of just posting links on a whim, always make it a point to find blogs and websites that are similar to your niche and working patterns.
Furthermore, it can also be a pretty good idea to link to those contents, which are similar to the ones on your websites, as this can enhance the chances of your links being seen better valuable by the search engines.
As per what its name suggests, directory-based backlinks are something that comes from a type of websites that act as a directory for people looking to get info on certain products or services.
Most of the E-commerce and review sites out there like Amazon, Wired, and Verge will all fall under this particular category, and needless to say, these are some of the most viewed platforms out there, and thus can open up many high-value opportunities to better help with your backlink game – doubling, tripling or even quadrupling your typical link engagement levels.
I mean, can you say no to something like that?
The best way to land some of these backlinks is to look for them in niches that are certified to be authoritative. And while you are at it, try to avoid directories that are general, as these can be a pain to deal with in the long run. Instead, I recommend that you look for options that are better specific to your location, services or offerings.
When compared with other types of backlinks, this particular option is pretty unique in the sense that it can not only help better enhance your sites visibility and brand value but can also offer tremendous help with ranking your sites better on the organic search results.
Fuelled by their fame, when one of the high profile publications (like Verge, NYT and Huffington post)decides to link to your site, they are passing on some of their valued trust to your sites. Furthermore, since they are already being regarded as one of the major factors on a search engines algorithm, they shouldn’t have any problem at getting you a better chance at ranking your keywords.
Even though it’s a bit debatable, I am of the opinion that if followed in the right direction and if made entirely of white-hat techniques, guest posting can be one of the easiest ways out there to gather great quality backlinks.
For the uninitiated, guest posts happen when you decide to dish out an article and contacts a different sites editor and appeal to them about publishing it on their platform. If they relent, and if their rules permit, you can include a backlink on the content that links back to your site – effectively opening up a two-way bridge to gather better visitors (and hopefully, customers).
We, humans, are mostly visual animals. And if there were anything that YouTube and other media platforms have taught us during the last few decades, it would probably be the fact that we, especially the millennial are fonder of visually seeing rather than reading.
While it’s true that you may have to dish out a small article or a press release with it (hence, readable content still being relevant). The modern-day content marketing can allow you to put forth all your messages through images, videos, infographics and many more other ways to appeal to a better, farther and wider set of audiences.
It’s a brave new world out there, and it only going to make sense if you force it to.
Conclusion – What is Your Best Link Building Technique?
While it’s true that you can get plenty of traffic by employing any single of the backlinks (or all of them) that I had specified above, it’s very important that you be able to evaluate the quality of the links that you are going to be able to make with each.
Sure, there are plenty of great ways to do this, but opting for the manual method is what I’d always recommend. I admit that this may not be a good idea for all; however, seeing that there is no place for mistakes in this harsh, ruthless SEO world, it’s better to be safe rather than sorry.
[thrive_icon_box color=’green’ style=’1′ image=’https://www.bloggingjoy.com/wp-content/uploads/2018/11/Sathish-Arumugam.jpeg’]Sathish Arumugam is a passionate Blogger, Trainer and a Digital Marketer. Glad to share that I am the man behind Traffic Crow & SGS Mediasoft. Traffic Crow is an upcoming blog that frequently comes with informative posts, interview series and expert roundups to serve its readers best forever.[/thrive_icon_box]